ONGOING LANDING PAGE DEVELOPMENT

Ongoing Landing Page Development is the foundational to success of a Social Media program. The Content Marketing Institute recently published that only 24% of B2B marketers are currently measuring the results of their social media content marketing programs down to the level of individual piece of content. To effectively optimize program performance, and invest wisely, solid tracking metrics need to be in place, and that is best done with assigning a landing page to each piece of content.