Video has quickly become the best way to tell your company’s story. Our brain processes visuals 60,000 times faster than text an important fact to keep in mind when developing your social media plan.
Video helps you tell stories that create engagement, build communities, nurture brand loyalty and ultimately long-term relationships with customers. They also can elicit emotion if executed properly, and the desire to connect. In fact, as Unruly found, enjoyment of a brand video increases purchase intent by 97% and brand association by 139%.
Two-thirds of the world’s data will be video by 2017. Which means two-thirds of the information we consume – research, news, entertainment, you name it – will be in video form.
Source: Bell Pottinger
Both the quality and content of the video is important, as it often impacts the initial perception of your brand. Social media sites are radically different from company websites. They are often the initial connect point for most people to your company. If the video peaks someone’s interest in your business, they are more likely to visit the company website, where they can be nurtured through the traditional buying process.
Face of Your Business is expert at planning, producing and tracking the effectiveness of video in your social media content strategy. Contact us today, and we will assess your current strategy for free and make recommendations for improvement.